Targeted Advertising and Your Data

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Targeted Advertising and Your Data


Targeted Advertising and Your Data. PSHE Lesson. Editable 20 slide PowerPoint Lesson, Lesson Assessment, Student Resources, Signposting to extra support services. Bonus Mindfulness Activity and much more.


Learning Outcomes:

To describe the three main types of targeted advertisements and explain how they work

To explore the role of the advertising standards agency (ASA)

To evaluate the role targeted advertising plays in elections

Some Key Terms Covered

Contextual, Geotargeted, Retargeted , Targeted , Advertisements, Pop-Ups, ASA

PSHE (Assessment) Objectives
I can explain how geotargeted, contextual, and retargeted advertisements work
I can explain the role of the Advertisement Standards Agency
I know when I am being subjected to targeted advertisements online


Each Lesson Pack Contains:
☞ 1 Fully Editable PowerPoint (Learning Outcomes, Confidence Checkers, Assessment of Learning, Variety of Tasks, Video Embedded URL Clips, Engaging Premium Quality Slides, Extra Support Websites, Challenging & Thoughtful Questioning)
☞ Mindfulness Extension Activities
☞ Assessment Opportunity (Confidence Checker)
☞ Teacher Notes (On some slides)

☞ Mapped against Latest  Statutory Health and RSE DfE Guidance, PSHE Association & Character Education Guidance from DfE.
⟴ T2 – Internet Safety & Harmful Behaviour
⟴ PSHE Association Theme: Health & Wellbeing KS3 H18 & KS4 H10


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